This is no fun - it's Cheesecake Factory lite

Yeah, I know it seems like an oxymoron, but the Calabasas Hills-based restaurant chain is introducing 40 items, from entrees to desserts, that won't have the emergency rescue folks on alert. "It's something America wants," Chief Executive David Overton says of the "SkinnyLicious" menu. The lineup includes 15 entrees under 590 calories and 12 appetizers under 490. From USA Today:

This from the same chain with the dubious distinction of earning the top two slots on the "Worst Foods in America" list from Eat This, Not That. At 2,730 calories, Cheesecake Factory's Bistro Shrimp Pasta has the calorie equivalent of 14 Krispy Kreme Original Glazed Doughnuts, the book says. "It used to be the only way you'd get out of Cheesecake Factory eating fewer than 600 calories was if somebody pulled the fire alarm," says David Zinczenko, co-author of Eat This, Not That. "It's really a smart business decision."

The alternative menu will offer fresh vegetables instead of potatoes on steak and fish entrees. Tacos will have less cheese. And chicken salad will be made with light mayo. Of course, you can still stick to the cardiac specials. Cheesecake Factory took a nosedive during the recession, and the pace of recovery has been slow. Even so, Cheesecake remains the nation's highest-grossing restaurant chain per unit.


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
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Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Food stories:
What to do with all that bad chicken?
Buggy Whip Steak House in Westchester: closed
Tom Bergin's to reopen with new owner
Eagle Rock burger icon closes after 78 years
Proud Bird at LAX to close in a rent dispute

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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