Call it fix-as-you-go business plans. Eric Ries, who writes the popular Startup Lessons Learned blog, will be the next speaker in the Live Talks Business Forum series. L.A. Biz Observed is a co-sponsor. A little background on a concept that Ries calls The Lean Startup:
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
I have a few free tickets for the forum, which will be next Thursday, Sept. 15 at the City Club. Breakfast is at 7:45 and the forum is from 8:15 to 9:15. Here's the link to the tickets page.