Gene Simmons' new restaurant adventure

The Kiss rocker will be backing something called Rock & Brews, which will open its first location next month in El Segundo. The bar is supposed to make you feel like you're backstage at a concert. Three additional Rock & Brews are set for this year, including one at LAX. From press release (via Eater):

Rock & Brews features multiple large screen televisions that continuously screen concert videos and live recordings of the greatest rock concerts of all time with state-of-the-art sound. With an ambiance reminiscent of being back stage at a rock event, Rock & Brews features a casual, friendly, energized environment decked out with picnic tables, concert lighting, and retractable projection screens and speakers that create a 360-degree experience. The venue is designed to be family and dog friendly with a play area for kids and a large open-air area where four legged guests can howl to the tunes.