I can't find meaning anymore. I traveled the path. Culinary school. NYC restaurants. Professional career. Flavor innovator. But what does it all mean? People that I try to convince in business that there is something special here, right here..only ask me about profitability. Profitability? Maybe I talk like I'm from Saturn but I don't understand profitability. Profitability when our whole existence is at stake? Fuck you. I stopped eating meat this week. That's why I'm thinking about leaving cooking. How can I cook with out using meat? I will taste, for now as that is my profession. But I will no longer eat meat for my own consumption. Animals be talking to me. They told me..stop. Stop, Roy. Please.
Choi, a co-partner in the Kogi Korean BBQ phenomenon, was named best new chef by Food & Wine magazine in 2010. He is working on a memoir that will be published by Anthony Bourdain's new imprint at Ecco Books.