Back in March the plan was to open this year, but CEO Adam Fleischman tells the NYT that the chain's first New York location will be ready next March. Several additional stores along the East Coast are planned after that. No word on what's taken them so long, but when the Sam Nazarian-financed operation finally opens it's certain to be a happening. From Bloomberg early this year:
Though cracking the New York market is never easy, Americans' decades-long love affair with burgers makes premium burgers a good place to be, with 48 percent eating a burger at least once a week, compared with 38 percent in 2009, according to Technomic. Still, with everyone from Five Guys Burgers and Fries to McDonald's Corp. hawking a better burger, the upscale-burger craze risks reaching its limits. "There's definitely this whole new niche that's emerged," said Bob Goldin, an executive vice president at Technomic. "In the next 12 to 24 months, we're going to start seeing signs of saturation" among the better burger chains, Goldin said. "You're going to see a shakeout."