'Fasten your seatbelts' in song and dance (video)

virgin-atlantic-vid-grab.jpgPreparations for catastrophe have never been so entertaining. Virgin America's five-minute safety video (think of a Busby Berkeley routine for millennials) is another way for the Bay Area-based airline to stand out from its larger and more profitable competitors. What Virgin needs, however, is more than a floor show; it's a bigger network, and that costs money. The video was directed by Jon Chu and features music and lyrics by former "American Idol" contestant Todrick Hall (note all the room between seats - just like real life).

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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