Eas-sidahs -- and othahs -- are planning a puppy-mill protest field trip today to Beverly Hills. Seeking support and human companionship on the picketline, of course. The demonstration against one posh establishment that groups such as the Echo Park Animal Alliance believe patronizes and enables puppy mills, will last for two hours. From 12 to 2 p.m. Every hour counts.

According to www.banpupuppymills.com:

On Saturday, December 22nd, the busiest puppy buying day of the year, we held a very successful, PEACEFUL & PROFESSIONAL PROTEST to speak out against puppy mills and to promote adoption in front of the Posh Puppy store in Beverly Hills.

It was good the first time, and they want to do it again. Same place, a little less time on the line.

[The group wants] to educate the public that the majority of pet shops are supplied by puppy mills.

Where: Posh Puppy Store, 9699 Wilshire Blvd, Beverly Hills, 90212 (cross street Roxbury, across from Neiman Marcus) When: 12pm-2pm, Saturday, January 12th Contact: Meghan McGill, LCA Volunteer Coordinator, 805-368-9280

Adoption promotion...cruelty demotion! Seriously. Take a look at the wet puppies at North Central animal "shelter." There's no shortage of puppies going around.