Jenny Burman Jenny Burman
A Los Angeles blog
from Echo Park

Bio | archive
RSS feed

The billboard environment

From the corner of Sunset Blvd. and Echo Park Ave. to the end of EP Ave. there's maybe one mile. Not a great distance. But there's plenty of billboard: The price of conversation over the border. Nuestras comunidad, nuestras reglas. Dr. Pepper. Nic Harcourt's face/KCRW. Foreclosure harms everyone. Pozole in a can. Erotic Expo. And others. They're all displayed on residential properties, and none of them are supposed to be there. They're unpermitted visual noise erected by a company called Vista Media (What's that name again? Is that a joke?).

Recently, my friend Mr. X (he's one of two by that name who prefer not to be indentified by more than three letters), sent me a link to a video about this aspect of the built environment in Echo Park.

The video shows Eric Garcetti, a couple of years younger than he is today, decrying the smaller-scale "faceboards" unlawfully posted in front yards on Echo Park Avenue. Getting the blight removed, said the council president, was justification for the city to pay a settlement to billboard company Vista Media. (The company had sued to stop enforcement of city codes regulating billboards.) Garcetti says that, if the company settled, the 15 billboards he personally counted would finally come down. He talks about the beautification movement, which presumably is up against the forces of ugly. Great! But that was two years ago, and billboard ads remain there, like the hills.

More by Jenny Burman:
Up close at Caine's Arcade
LAAS New Hope connection on block
More breaking news
Bear in tree
Polly want a better cage
Recent stories on LA Observed:
WeHo News goes away for awhile, comes back
Glendale ex-official stole from Montrose farmers market, DA says
Another media job open in LA: associate editor for Ms.
LA Times posts books editor opening with a new twist
Disney beats earnings estimates - even with 'John Carter' disaster
Previous story on Chicken Corner: Coffeehouse diary

Next story on Chickn Corner: Lotus leave us

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Show Jenny some love