Jenny Burman Jenny Burman
A Los Angeles blog
from Echo Park

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We all get it wrong in instant-land

Recently, Melena Ryzik dashed off the following in the

In the era of immediate hyper-personalization, you could.not.possibly write with the same fonts as everyone else. Really, now that a documentary has been made about Helvetica, what kind of indie cred can it have left? Luckily, you can design your own fonts, with new programs like those at FontForge, some of which are free. Not selfish enough for you? For $200 or less, you can have a professional at Chank Fonts, High-Logic or FontLab make your Twitter even more you-centric.

An "era of immediate hyper-personalization"? Really? It seems to Chicken Corner that all of this custom this-and-that achieves the opposite: You never look more the same than when you're using mechanized means to look different. i.e., myspace. Sigh. What does this have to do with Chicken Corner? Cluck.

For the record: I never liked Helvetica much, starting in the '80s. I like Times Roman. New Times Roman, too. And Bodoni. And Courier. I like serifs. I like flowers. I like a font that plays a supporting role with restraint. But what about chicken feet? Now, there's a font for you! True grassroots.

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