Jenny Burman Jenny Burman
A Los Angeles blog
from Echo Park

Bio | archive
RSS feed

Dodger Town...

...Was Company Town on Thursday. I went into the Echo Park Avenue branch of Bank of America to visit a teller - I've always wondered, a "teller" of what, tall tales? -- and I was surprised to see not a single teller or desk man/desk woman in their usual business attire. Instead, each and every one of them wore a Dodgers shirt of some variety. T-shirts, player's uniform-style gray shirts. All Dodgers.

Of course, I had to ask: "Why are every single one of you who work here at the Echo Park branch of Bank of America wearing Dodgers shirts today?" I was hoping to hear something insane like but truthful along the lines of, "We're all huge Dodgers fans, and we just all made the same fashion choices this morning in the privacy of our bedroom closets."

I got a different answer. It turned out the company/ was using its employees' bodies (as well as their dignity) to market a Dodgers/BOFA financial product: A credit card (MasterCard). My teller said all the branches, all over Los Angeles, were doing the same. (I'm assuming they're not doing it in San Francisco.)

It gives new meaning to card-carrying fandom. Or giving it up for the Dodgers.

As for this particular BOFA branch, some of you may know it is housed in one of the oldest buildings in Echo Park, recently named a historic cultural landmark thanks to the Echo Park Historical Society.

More by Jenny Burman:
Up close at Caine's Arcade
LAAS New Hope connection on block
More breaking news
Bear in tree
Polly want a better cage
Recent stories on LA Observed:
WeHo News goes away for awhile, comes back
Glendale ex-official stole from Montrose farmers market, DA says
Another media job open in LA: associate editor for Ms.
LA Times posts books editor opening with a new twist
Disney beats earnings estimates - even with 'John Carter' disaster
Previous story on Chicken Corner: In increments

Next story on Chickn Corner: Pattern play

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Show Jenny some love