Jenny Burman Jenny Burman
A Los Angeles blog
from Echo Park

Bio | archive
RSS feed

Chiat Day in dog business

It made me blink yesterday when I opened an email concerning dogs who need homes yesterday. It was forwarded to a neighborhood list by one of the finest citizens of Echo Park, and the subject line said: "Pedigree Commercial...5 dogs left."

The message read:

Pedigree is shooting a commercial on Monday, and the shoot is at North Central Shelter. Its an exciting cause that is close to all of our hearts. Pedigree wants to make sure that the dogs that are in the commercial end up in loving homes, instead of being forgotten and euthanized. The rescue community has banded together to help these dogs, which is terrific. ... Pedigree is offering a one-year supply of food for each dog taken, plus will cover spay/neuter and all vaccinations.
Please send this email to every one you know and contact Stacy Torres at Chiat Day if you can take any of these sweet dogs.

It's great that the dog food maker is shooting its commercial at a shelter. And I suppose it would be unpleasant PR if the dog on your pet food can had been put to death shortly after receiving his/her props for a good performance.

Would anyone be better off if the agency recruited "professional" working dogs instead of the ones housed at the kill-shelters? Doubtful.

File this one under: Dilemma-- sell your soul or keep it at a discount?

PS: the Pedigree commercial dogs are about as cute as they come.

More by Jenny Burman:
Up close at Caine's Arcade
LAAS New Hope connection on block
More breaking news
Bear in tree
Polly want a better cage
Recent stories on LA Observed:
WeHo News goes away for awhile, comes back
Glendale ex-official stole from Montrose farmers market, DA says
Another media job open in LA: associate editor for Ms.
LA Times posts books editor opening with a new twist
Disney beats earnings estimates - even with 'John Carter' disaster
Previous story on Chicken Corner: Moody twitter

Next story on Chickn Corner: DC Diary

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Show Jenny some love