Jenny Burman Jenny Burman
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from Echo Park

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billboardimage.jpgChicken Corner's Plumbean Report celebrates the efforts of people who have used their houses as a medium to express their inner-selves -- beyond the inner-self that wants to fit neatly into neighborhood norms in housing. The inner-self that wants to turn their home into the Shark House or a Blue Bottle Palace. The inner self that can't help itself, in some cases. Those are Plumbean material.

Then along comes a marketing firm called Brainiacs from Mars and their evil-genius method for making a house look like a Plumbean, while doing the opposite: Turning said house into an Anti-Plumbean, a billboard to be precise. A billboard that has nothing to do with the inner lives of its inhabitants, except as regards financial distress. Yes, billboards now have inhabitants.

The ideas is this: People facing foreclosure can apply to Brainiacs to have their house turned into a billboard. If selected, Brainiacs will pay their mortgage as long as the house is a billboard. I don't know whether they get to vet the product, if it's other than Brainiacs.

Chicken Corner wonders whether billboard restrictions would inhibit such efforts. For example, in Echo Park, billboards in yards are not allowed. I assume the rule would extend to houses.

Marketing official David Le says the company painted its first house -- in Orange County -- last weekend and that they have received thousands of applications from Los Angeles County homeowners.

They're coming!

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