The most creative showman in local AM talk is moving to the new all-sports XTRA at AM 570—where his 7-10 p.m. spoof-within-a-talk-show will be delayed several hours on Lakers game nights. LARadio.com says it wasn't Hendrie's idea, but top-rated KFI wanted to move one of its conservative talk-meisters, John Ziegler, into the 7 p.m. slot from later in the evening. Hendrie doesn't do sports, but the XTRA program director says that what Hendrie brings is male listeners: "Hendrie brings a 4 share with Men 25-54. A 4 on KFI doesn’t do much. A 4 on my radio station does a lot. And it is all men numbers." Here's Ziegler's take.
Phil Hendrie off KFI
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