KCRW drops 'Day to Day'

NPR's big L.A. produced news show will be axed from the lineup on powerhouse KCRW on Monday, Oct. 17, the station just confirmed. It's a blow to the pride of "Day to Day," hosted by Alex Chadwick and Madeleine Brand out of the NPR studios on Jefferson Boulevard in Culver City. KCRW juggled its program lineup two years ago to fit in the new program, but aired it at noon—after the music bloc of Morning Becomes Eclectic—when the news audience is low. "We're very supportive of NPR programming and we gave 'Day to Day' a good run; in fact, we were the first to launch it on air in Los Angeles. But it just didn't catch on with our audience," Jennifer Ferro, Assistant General Manager at KCRW, said this afternoon. "Day to Day" will continue to air in Southern California at 9 am weekdays on KPCC, where the show actually gets better numbers in a more favorable time slot after "Morning Edition" on the edge of drive time. But KCRW is the bigger station with the more national reputation and audience, and the rebuke isn't going over easily in Culver City.

Meanwhile, KCRW will juggle its other afternoon programs to adjust. "To the Point" moves to noon, "The World" will come on at 1 pm, and at least for now the NPR afternoon news show "All Things Considered" will begin airing an hour earlier at 3 pm. "Marketplace" remains at 2 pm, followed by the rotating menu of 2:30 shows such as Elvis Mitchell's "The Treatment" and "Bookworm" with Michael Silverblatt.