KPCC's Adolfo Guzman Lopez surveyed the local radio en español scene today and finds news and talk on the rise, especially on the AM dial. Hunger for information about the immigration battle, plus fresh ownership, is pushing the trend away from Piolin-style music and gags. Angels owner Arte Moreno bought 830 AM this year and embraced a format of news, talk and sports in Spanglish. At Grupo Prisa's 690, the former sports talk outlet, news is delivered in what Guzman calls a more conservative tone.

Phil Estevez is 690’s general manager. He says research shows the region is ready for a local news and talk show station like his because there have been so few like it.

Estevez says his station’s locally produced newscasts and afternoon news talk show target LA’s largest Spanish speaking contingent.

"We are a true Mexican station, you tune into some of my competitors and you might have an Argentine, nothing against Argentinians, it’s different for an Argentinian to deliver the news than for a Mexican to deliver the news. The dialects are very different."

Hear the audio.

More: All | Los Angeles | Radio
© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
8:44 AM Sat | Bev Hills billionaire Ron Burkle has $56 million in loans against his two houses. The McCourts have borrowed $28 million on their properties.
Native Intelligence
Jenny Price | Advice for Greenies in a Complicated World
TJ Sullivan | Steve Jones, the self-proclaimed Sire of Wilshire (a nod to the physical address of his former home at Indie 103.1 FM), is back on the air!
Erika Schickel | She gaped at me like I was living history -- Miss Jane Pittman come to put her withered lips to the "Young Only" fountain straw of ageism.
Bill Boyarsky
As newspapers and television pull back from investigative reporting, foundations and other organizations are beginning to fill the void. One of the most interesting is Accountable California, a project of Local 721 of the Service Employees International Union.
Jenny Burman
Thinking more about buying less.
Here in Malibu
This drains to the ocean.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google