Indie 103.1 goes off the air

Entravision has replaced the popular-in-some-quarters FM station with regional Mexican rhythmic and cumbia music. Michael Schneider at Franklin Avenue blogs some details, and a posting at the station website says 103.1 will live on via the Internet:

Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option --- to play the corporate radio game.

We have decided not to play that game any longer. Rather than changing the sound, spirit, and soul of what has made Indie 103.1 great Indie 103.1 will bid farewell to the terrestrial airwaves and take an alternative course.

This could only be done on the Internet, a place where rules do not apply and where new music thrives; be it grunge, punk, or alternative simply put, only the best music.

Previously on LA Observed:
Buzz for Indie 103.1
Indie 103.1: Nothing will change