First big name signed for the new format, which begins Sept. 8: Dr. Laura, says the Register's Gary Lycan. He adds: "More details were still to be announced. Local news with Phil Hulett and Penny Griego will be 6-9 a.m. daily. A local news-talk show will air at 3 p.m., followed by [Pennsylvania-based] political commentator Michael Smerconish 6-9 p.m. nightly." Dr. Laura will move over from KFI. The 9 a.m. to noon slot will be filled by Laura Ingraham — so yet another right-wing AM radio outlet for Southern California?
Some history: KFWB went all-news in 1967. Before that it was a top 40 rock station.