KCRW pretty happy with new ratings

The latest Arbitron count shows KCRW with 514,300 weekly listeners, a lot closer to KPCC's 544,500 than recent rating periods have found. As KCRW people tell it, Arbitron's new Portable People Meter system had been short-changing the station by a lot, missing many of KCRW's base listeners. Since then, Arbitron has apparently refined its SoCal sample and KCRW put more focus on the morning drive hours, when a lot of public radio listeners are counted. Slicing the audience to the age 25-54 segment, KCRW says it had 293,000 weekly listeners to KPCC's 253,700 in the latest count.

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