Read the memo

LA Times kills the Sunday magazine — again

latimes-east-face-tighter.jpgAdmittedly, many Los Angeles Times print subscribers didn't know the Times still printed a magazine every month. Even some high-income zip codes didn't receive it with any regularity — we've never understood why. But now the magazine is gone again — just as it was killed back in 2008 (see our many links below) before being revived under a couple of different, less ambitious guises. Here's the memo today from LAT president Kathy Thomson.

From: Thomson, Kathy K
Sent: Tuesday, May 15, 2012 1:04 PM
To: AllLosAngelesTimesEmployees
Subject: Los Angeles Times Media Group Updates

Colleagues:

I’m writing today to inform you of a key change we are undertaking and provide a few updates.

Many of you have been involved in the various incarnations of The Times’ Sunday magazine--it has taken on several different titles and wonderful forms over the years. However, the entire magazine industry has been faced with a very challenging environment. We are not immune to the challenges and have made the decision that LA, Los Angeles Times Magazine will publish its final issue on June 3rd.

I’d like to acknowledge Nancie Clare, Rip Georges, Mayer Rus and the entire LATM team’s excellent work and dedication these past few years. The magazine’s signature cover stories and stunning fashion photography have generated buzz among tastemakers, advertisers, readers and high-profile media outlets. LATM has garnered recognition including the RFK Center for Journalism Award for International Photography and multiple awards from the Society for News Design. Its unique juxtaposition of high and low culture and compelling mix of stories and essays has made it a definitive handbook for life in Southern California. The magazine’s website, Facebook and Twitter will remain active through the end of the June with clients, fans and followers gradually transitioned to the relevant lifestyle coverage in The Times.

We are in the process of developing a new special quarterly product focused on luxury, design, fashion and style. The publication will highlight seasonal trends and occasions with print, digital and mobile iterations intended to further enhance our feature coverage and deepen our connection with our members and advertising partners.

We also have a number of featured-related efforts underway or currently being planned, which include:

  • · Saturday: advertisers and readers are increasingly embracing our go-to guide for food and dining, health and fitness and home and design. We have great feedback from our members who are connecting with the refreshing editorial tone and it is performing well financially.
  • · Our fourth ebook, SoCal Close-Ups, will make our award-winning travel content available in a portable format well suited to exploration.
  • · Rock/Style, our music and fashion extravaganza, enters its third year with Macy’s as its presenting sponsor and its second year at hipster hangout the Hollywood Roosevelt Hotel.
  • · The TASTE will further cement its Labor Day beachhead in its second year and our programming will reflect a heightened L.A.-centric “flavor” inspired by our outstanding food coverage.

Please join me in thanking the talented LATM team for their efforts and know that your continued hard work is appreciated.

Kathy

LA Observed contributor Denise Hamilton has had a column on perfume in the magazine for the last little while. And LAO author Eric Estrin also was a regular contributor to the magazine: he had an interview in the most recent issue with Heidi Murkoff, who wrote the "What to Expect When You're Expecting" book. This sucks for all involved. Good luck to them all.

Previously on LA Observed:
Ex-LAT Magazine publisher sues over redlining of readers *
New publisher at LAT Magazine
LAT magazine loses publisher, suspends weekly
Changes at Hoy, LAT Magazine
Reading the new LA Times Magazine
New LA Times Magazine, not like the old one
LA Times Magazine demise story finally lands
West editor out at LAT


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