An internal source reports that KPFK's first big fundraising drive since the station made over the program lineup to please the lefties is not going well. The pledges aren't coming in, and the audience is said to be turning off. Program director Armando Gudiño sent out a note last night urging the on-air pitch people to do better.
Congratulation for getting through the first couple of days of this very important fund drive. On that note I regret to inform you that this very important fund drive is not all peaches and cream. In fact the entire network seems to be at a bit of a stand still. We are currently behind in our goal and must pick up the pace...
We are now a 3 million dollar operation and sustainability can be difficult.
Perhaps KPFK's politics have simply driven people away. The source says that prime-time afternoon pitching duties this week have been turned over a writer for the Maoist Revolutionary Worker.