Former network news anchor and reporter Linda Ellerbee writes on the LAT op-ed page that NPR's removal of Bob Edwards after 25 years is more misguided broadcaster bias against aging.

Were the ratings sinking, perhaps? They were not. "Morning Edition's" audience grew by 41% in the last five years; Edwards' is the most-listened-to morning radio program in the U.S...

What message shall we take from this?

We baby boomers, still the basketball moving through the snake, are doing our best to redefine what it means to get older. Can we hang on to our looks, our energy — our jobs? Can we compete with 30-year-olds? Can we learn new tricks? We as a generation have always believed we can have it our way, mainly because we so often have. Tomorrow has always been an important word to us. Then we learn the truth. We can exercise ourselves to skin and bone, eat nothing but broccoli, pay the plastic surgeon, dye our hair, date (and marry) much younger men and women, boogie the night away, start new businesses and change old habits. We can even become, dare I say it, wise with our years, but we cannot stop time.

I understand that NPR wants a younger audience. I don't agree with the simple-minded thinking that says a younger audience will accept the news only if a younger person delivers it. That was used against the first women broadcast journalists, of which I was one. Men won't believe the news if it comes from a woman, they said. They were wrong.

Edwards told the Washington Post this week that he thinks his forced exile by new management is more of "a style thing."

More: Radio
© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
4:03 PM Fri | CBS and ABC have far bigger fish to fry - namely whether their stations can get back the auto and retail advertising that fell off a cliff in 2009.
Native Intelligence
Jenny Price | Recycling!
Veronique de Turenne | And there's still time to take part!
Phil Wallace | Searching for answers after a third loss this year.
Deanne Stillman | Jihad and cash offers meet American soldiers during the Gulf War, and beyond.
Iris Schneider | After a tough year financially, the Museum of Contemporary Art put on a gala party to celebrate with 1,000 of its closest friends.
Jenny Burman
Thinking more about buying less.
Here in Malibu
Seriously -- turn out the lights.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google